{"id":5572,"date":"2020-07-20T10:53:10","date_gmt":"2020-07-20T08:53:10","guid":{"rendered":"http:\/\/movafilm.com\/?p=5572"},"modified":"2023-12-18T21:00:29","modified_gmt":"2023-12-18T20:00:29","slug":"dlaczego-warto-zrobic-making-of","status":"publish","type":"post","link":"https:\/\/movafilm.com\/pl\/blog\/2020\/07\/20\/dlaczego-warto-zrobic-making-of\/","title":{"rendered":"Magia uj\u0119\u0107 zza kulis, czyli 5 powod\u00f3w, dlaczego warto zrobi\u0107 making of"},"content":{"rendered":"<p><strong>Nasta\u0142 ten moment. Decyzja o realizacji wideo w twojej firmie zosta\u0142a podj\u0119ta. Firma produkuj\u0105ca film zosta\u0142a wybrana, omawiacie ostateczny scenariusz, zatwierdzacie bud\u017cet. A tu nagle pada pytanie: \u201cA mo\u017ce jeszcze warto zrobi\u0107 making of?\u201d.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Making of? A niby po co?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No w\u0142a\u015bnie. Po co? Czy na pewno warto wyk\u0142ada\u0107 dodatkowe pieni\u0105dze na realizacj\u0119 materia\u0142u zza kulis?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oto 5 powod\u00f3w, kt\u00f3re powinny Ci\u0119 przekona\u0107, \u017ce warto zrobi\u0107 materia\u0142 making of.<\/span><\/p>\n<blockquote><p><strong>Ten materia\u0142 jest dost\u0119pny r\u00f3wnie\u017c w formie wideo<\/strong><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"Magia uj\u0119\u0107 zza kulis, czyli 5 powod\u00f3w, dla kt\u00f3rych warto zrobi\u0107 making of\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DtkdSXPujJw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/movafilm.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/movafilm.com\/pl\/kontakt\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5763\" src=\"https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner-w\u0105ski_making-of.png\" alt=\"\" width=\"1200\" height=\"200\" srcset=\"https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner-w\u0105ski_making-of.png 1200w, https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner-w\u0105ski_making-of-300x50.png 300w, https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner-w\u0105ski_making-of-1024x171.png 1024w, https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner-w\u0105ski_making-of-768x128.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Zacznijmy w og\u00f3le od tego czym jest making of. Koniecznie pisany przez jedno f \ud83d\ude42\u00a0<\/span><\/p>\n<p><em><strong>Making of to reporta\u017cowy materia\u0142 przedstawiaj\u0105cy produkcj\u0119 filmu od kuchni. Najcz\u0119\u015bciej pokazuje, jak wygl\u0105da\u0142a praca na planie filmowym, ale r\u00f3wnie\u017c mo\u017ce zahaczy\u0107 o etap przygotowa\u0144 oraz postprodukcji, czyli obr\u00f3bki materia\u0142u ju\u017c po zako\u0144czeniu zdj\u0119\u0107.\u00a0\u00a0<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">A dlaczego warto zrobi\u0107 making of?<\/span><\/p>\n<h4><strong>1. Jest to dodatkowy content.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To taki materia\u0142 poboczny, kt\u00f3ry pozwoli pokaza\u0107 Twoj\u0105 kampani\u0119 pod innym k\u0105tem. Widz b\u0119dzie mia\u0142 szans\u0119 spojrze\u0107 na Tw\u00f3j film nie tylko jak na reklam\u0119, ale jak na efekt tw\u00f3rczej pracy wielu ludzi. Dowie si\u0119, jak wygl\u0105da\u0142o jej tworzenie od kuchni. Tym samym nast\u0119pnym razem kiedy na ni\u0105 trafi, spojrzy na ni\u0105 zupe\u0142nie inaczej. A to sprawi, \u017ce reklama zostanie przez niego lepiej zapami\u0119tana. A przecie\u017c o to w\u0142a\u015bnie chodzi.\u00a0<\/span><\/p>\n<h4><strong>2. Mo\u017ce podbi\u0107 presti\u017c twojej marki. <\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Nie ka\u017cd\u0105 firm\u0119 sta\u0107 na wykonanie porz\u0105dnego wideo, wi\u0119c je\u017celi ju\u017c si\u0119 na to zdecydujesz, to koniecznie pochwal si\u0119 skal\u0105 przedsi\u0119wzi\u0119cia. I nie jest tutaj wcale istotne to, czy robisz wysokobud\u017cetow\u0105\u00a0 reklam\u0119 telewizyjn\u0105, czy stosunkowo proste korporacyjne wideo.\u00a0 Materia\u0142 making of zawsze da si\u0119 stworzy\u0107 tak, aby by\u0142 ciekawy i anga\u017cuj\u0105cy. Nasi klienci niejednokrotnie byli zaskoczeni tym, jak wygl\u0105da plan zdj\u0119ciowy. A kiedy ju\u017c to zobaczyli, \u017ca\u0142owali, \u017ce jednak nie zdecydowali si\u0119 na taki dodatkowy materia\u0142.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"MAKING OF: Alternator Love Story\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9RL9MiiUgkg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/movafilm.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h4><strong>3. Pokazuje ludzk\u0105 stron\u0119 kampanii.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Making of mo\u017ce pom\u00f3c w podbiciu przekazu ca\u0142ej kampanii od strony\u2026 bardziej ludzkiej. \u015awietnym przyk\u0142adem jest tutaj materia\u0142 zza kulis filmu \u201cNajtrudniejsza Bran\u017ca \u015awiata\u201d, kt\u00f3ry realizowali\u015bmy dla firmy Adar. Sam making of pokazywa\u0142 ogrom ca\u0142ego przedsi\u0119wzi\u0119cia, ale jeden z autor\u00f3w ca\u0142ego zamieszania, dopowiedzia\u0142 r\u00f3wnie\u017c wa\u017cne zdania podbijaj\u0105ce ca\u0142y przekaz kampanii. W tym przypadku samo wideo zza kulis osi\u0105gn\u0119\u0142o ponad 120 tys wy\u015bwietle\u0144.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Kulisy powstania spotu &quot;Najtrudniejsza bran\u017ca \u015bwiata&quot;\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6Fp5xucn_fU?start=125&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/movafilm.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h4><strong>4. Making of wspiera employer branding.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Materia\u0142 making of mo\u017ce w pewnym sensie sta\u0107 si\u0119 rewelacyjnym materia\u0142em employer brandingowym. Og\u00f3lnie sama realizacja wideo jest ciekawym przedsi\u0119wzi\u0119ciem, a je\u015bli dodatkowo bior\u0105 w nim udzia\u0142 pracownicy firmy, to tym bardziej warto pokaza\u0107 jak to wszystko wygl\u0105da\u0142o od kuchni. Wystarczy nagra\u0107 kilka kr\u00f3tkich wywiad\u00f3w, humorystycznych wstawek&#8230; Sprawi to wra\u017cenie, \u017ce w Twojej firmie dziej\u0105 si\u0119 ciekawe rzeczy, kt\u00f3re s\u0105 odskoczni\u0105 od codziennej rutyny. B\u0119dzie to te\u017c \u015bwietna pami\u0105tka dla pracownik\u00f3w zaanga\u017cowanych w projekt.<\/span><\/p>\n<h4><strong>5. Produkcja making ofu jest tania. <\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Przy skali i bud\u017cecie, kt\u00f3r\u0105 zwykle osi\u0105ga produkcja g\u0142\u00f3wnego filmu, realizacja wideo zza kulis kosztuje stosunkowo niewiele. Dlatego przy wi\u0119kszych produkcjach grzechem wr\u0119cz jest niezadbanie o to, aby taki materia\u0142 powsta\u0142.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A nawet je\u015bli bud\u017cet jest ju\u017c tak napi\u0119ty, \u017ce nie zmie\u015bci si\u0119 ju\u017c zupe\u0142nie nic &#8211; nagraj making of we w\u0142asnym zakresie. To nie musi by\u0107 przecie\u017c materia\u0142 wykonany idealnie. Wa\u017cne, aby by\u0142 naturalny i pokazywa\u0142 ciekawe rzeczy. A te, przy odpowiednim podej\u015bciu, mo\u017cna nagra\u0107 nawet telefonem.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Baczy\u0144ski ma si\u0119 dobrze - MAKING OF\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5vpJfOgLPUo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/movafilm.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Mamy nadziej\u0119, \u017ce uda\u0142o nam si\u0119 przekona\u0107 Was i nast\u0119pnym razem kiedy dostaniecie propozycj\u0119 realizacji wideo zza kulis powa\u017cnie si\u0119 nad tym zastanowicie.<\/span><\/p>\n<p>A je\u015bli jeste\u015bcie ciekawi jak wygl\u0105da nasza praca na planach zdj\u0119ciowych dla naszych klient\u00f3w to serdecznie zapraszamy do odwiedzenia kana\u0142u naszego re\u017cysera &#8211; Mayo Kucharskiego, na kt\u00f3rym publikuje materia\u0142y z serii <a href=\"https:\/\/www.youtube.com\/watch?v=g4daxHUPwHM&amp;list=PL0qob7P8qIOnSXulm4B82bYT80AIiFZcI\">PLAN SKAN.<\/a><\/p>\n<p><a href=\"https:\/\/movafilm.com\/pl\/kontakt\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5764\" src=\"https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner_making-of.png\" alt=\"\" width=\"1200\" height=\"400\" srcset=\"https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner_making-of.png 1200w, https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner_making-of-300x100.png 300w, https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner_making-of-1024x341.png 1024w, https:\/\/movafilm.com\/wp-content\/uploads\/2020\/07\/baner_making-of-768x256.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nasta\u0142 ten moment. Decyzja o realizacji wideo w twojej firmie zosta\u0142a podj\u0119ta. Firma produkuj\u0105ca film zosta\u0142a wybrana, omawiacie ostateczny scenariusz, zatwierdzacie bud\u017cet. A tu nagle pada pytanie: \u201cA mo\u017ce jeszcze warto zrobi\u0107 making of?\u201d.\u00a0 Making of? A niby po co? No w\u0142a\u015bnie. Po co? Czy na pewno warto wyk\u0142ada\u0107 dodatkowe pieni\u0105dze na realizacj\u0119 materia\u0142u zza [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[55,56,52],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Making of to wideo zza kulis realizacji filmu. 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